{"title":"JAJA Tequila","description":"\u003cp\u003eJAJA is Spanish for haha, and the brand was built to be the tequila you open when the night is about laughing with friends. It was founded in 2018 by brothers Elliot and Maurice Tebele, the creators of the comedy media company behind one of the biggest humor accounts on Instagram, together with their childhood friend Martin Hoffstein, after a trip to Jalisco in search of a traditionally made spirit they could put their name on. In 2021 the brand partnered with Proximo Spirits, which brought JAJA into the La Rojeña distillery, NOM 1122, one of the oldest working tequila distilleries in Mexico.\u003c\/p\u003e\u003cp\u003eEvery expression is made from 100 percent blue Weber agave in small batches. The piñas are slow-cooked in brick ovens, fermented with water and yeast, and distilled three times in copper pot stills, then bottled at 40% ABV. The Blanco goes straight to bottle, the Reposado rests in oak, and the Añejo spends more than a year in barrel. The line is certified kosher, gluten-free and vegan-friendly, and the Blanco was named Tequila of the Year at the 2023 London Spirits Competition and scored 93 points from Wine Enthusiast.\u003c\/p\u003e\u003cp\u003eThe bottles are as much a part of the brand as the liquid, with illustrated highland landscapes in a different palette for each expression and the tagline en inglés, haha, scrawled across the glass. Browse our full JAJA collection with fast nationwide shipping delivered straight to your door.\u003c\/p\u003e","products":[{"product_id":"jaja-blanco-tequila","title":"JAJA Blanco Tequila","description":"\u003cp\u003eJAJA Blanco is the flagship of the tequila brand built around laughing with friends, founded in 2018 by brothers Elliot and Maurice Tebele, the creators behind one of Instagram's biggest comedy accounts, and their childhood friend Martin Hoffstein after a trip to Jalisco to find a traditionally made spirit worth putting their name on. Since a 2021 partnership with Proximo Spirits it has been produced at La Rojeña, NOM 1122, one of the oldest working distilleries in tequila. It is made in small batches from 100 percent blue Weber agave: the piñas are slow-cooked for about three days in brick ovens, the juice is fermented with water and yeast, and the spirit is distilled three times in copper pot stills and bottled unaged at 40% ABV, 80 proof. Wine Enthusiast scored it 93 points, calling out the sweeter side of blanco, and it was named Tequila of the Year at the 2023 London Spirits Competition. Tasters find vanilla, cooked agave, green apple and fresh herbs on the nose and a mild, lightly sweet palate of agave, white pepper and citrus with a soft, clean finish that makes it an easy margarita and paloma base. Certified kosher, gluten-free and vegan-friendly, and bottled in the illustrated highland-landscape bottle with the tagline en inglés, haha. 750ml.\u003c\/p\u003e\u003cp\u003eBuy JAJA Blanco Tequila online with fast shipping right to your door.\u003c\/p\u003e","brand":"JAJA","offers":[{"title":"Default Title","offer_id":50750762189056,"sku":"C0010490L","price":39.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/8089\/7892\/files\/jaja-blanco-tequila_66a87f21-943c-4250-9fe0-a2fdeed94942.jpg?v=1792787590"},{"product_id":"jaja-reposado-tequila","title":"JAJA Reposado Tequila","description":"\u003cp\u003eJAJA Reposado is the rested expression from JAJA, the tequila brand launched in 2018 by brothers Elliot and Maurice Tebele, the duo behind one of Instagram's biggest comedy accounts, and their childhood friend Martin Hoffstein, whose name is Spanish for haha and whose whole point is a bottle to open when friends get together. Since the brand's 2021 partnership with Proximo Spirits it is produced at La Rojeña, NOM 1122, one of the oldest working distilleries in tequila. Made in small batches from 100 percent blue Weber agave, the piñas are slow-cooked in brick ovens, fermented with water and yeast, and distilled three times in copper pot stills, then the tequila rests in oak barrels before bottling at 40% ABV, 80 proof. Reviewers describe a light gold color and a nose of herbal agave, lemon citrus, black pepper, brown sugar and creamy vanilla caramel, with a palate that keeps the blanco's agave and pepper but wraps it in brown sugar and caramel from the wood, and a soft finish that stays balanced on ice. It is a reposado that works especially well in a margarita, where the barrel richness meets the herbaceous agave. Certified kosher, gluten-free and vegan-friendly, in the illustrated sunset-and-agave bottle. 750ml.\u003c\/p\u003e\u003cp\u003eBuy JAJA Reposado Tequila online with fast shipping right to your door.\u003c\/p\u003e","brand":"JAJA","offers":[{"title":"Default Title","offer_id":50750762221824,"sku":"C0010491L","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/8089\/7892\/files\/jaja-reposado-tequila_510e4a16-d885-4b30-97d3-41d60b390578.jpg?v=1792787590"},{"product_id":"jaja-anejo-tequila","title":"JAJA Añejo Tequila","description":"\u003cp\u003eJAJA Añejo is the longest-aged tequila in the JAJA line, the brand founded in 2018 by brothers Elliot and Maurice Tebele, creators of one of Instagram's biggest comedy accounts, and their childhood friend Martin Hoffstein, with a name that is simply Spanish for haha. Since the brand's 2021 partnership with Proximo Spirits it has been produced at La Rojeña, NOM 1122, one of the oldest working distilleries in tequila. It is made in small batches from 100 percent blue Weber agave, with the piñas slow-cooked for roughly three days in brick ovens, fermented with water and yeast, and distilled three times in copper pot stills before resting more than twelve months in oak barrels and bottling at 40% ABV, 80 proof. The barrel time gives it a deep amber color and a nose of brown sugar, vanilla and caramel with a thread of herbal agave and black pepper underneath; the palate is smooth and rounded with no bitterness, and reviewers note that on ice or in a cocktail the agave, pepper and a lemon-citrus edge come back forward. It is a gentle, approachable añejo that makes a rich añejo margarita or old fashioned and sips easily neat. Certified kosher, gluten-free and vegan-friendly, in the illustrated night-sky bottle. 750ml.\u003c\/p\u003e\u003cp\u003eBuy JAJA Añejo Tequila online with fast shipping right to your door.\u003c\/p\u003e","brand":"JAJA","offers":[{"title":"Default Title","offer_id":50750762287360,"sku":"C0010492L","price":47.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0057\/8089\/7892\/files\/jaja-anejo-tequila_b66f7ea5-1794-44c7-9724-18d0969f83e6.jpg?v=1792787590"}],"url":"https:\/\/chipsliquor.com\/collections\/jaja-tequila.oembed","provider":"Chips Liquor","version":"1.0","type":"link"}