Drink trends are constantly changing — from comebacks to twists to Sober October. With more time at home to think about their deepest drink desires, the people setting the new precedents in the spirit world have spoken: They want more! Let’s take a look at some of the top drink trends for this year.
Alcohol-vetting celebrities like Dwayne 'The Rock' Johnson just joined seasoned spirit-endorsing celebrities like Diddy and Dan Aykroyd in building a boozy empire.
These past few years, mainly due to you-know-what, we've spent a lot more time at home and have led generally less exciting lives. Keeping up with celebrities’ drama, endeavors, and milestones has become more of a focal point in our lives. We watched as a number of them got on the map for their own alcohol lines, which, luckily for us, are delicious.
Luckily for them, people are down to party like ROCKstars (that's a Dwayne pun).The Drink
Using a couple of lush celeb liquors, we've got a fantastic recipe for a boozy "Islander Iced Tea" — with a twist. We traded basics for tropics and it was so worth it.The Recipe
- ½ oz of The Rock's Tequila "Teremana Blanco"
- ½ oz of Diddy's Vodka "Ciroc"; mango edition
- ½ oz of rhum agricole "Clement"
- ½ oz of elderberry gin "Zephyr"
- ½ oz of triple sec
- Coconut extract
- Splash of pineapple juice
- Splash of cola
Shake everything but the cola with ice and strain into a Collins glass over fresh ice. Top with a splash of cola and enjoy! You can also garnish with a pineapple chunk.
Mild ABV Drinks
Oddly, the trend we've been seeing over the past few years is a more restrained approach to drinking. Both in frequency and in the drink strengths. We've seen non-alcoholic beverage sales increase 33% in the last year, for reasons likely pertaining to health and side effects (hangover, debt, etc).
With moderation on their minds, more (literal) consumers turn to low ABV drinks, which likely contain fewer calories and sugar and less chance of morning regrets. We're trying not to take it personally. Just kidding, Chip's Liquor has tons of lighter options in beers, wines, and liqueurs, for those with a palate too mature for apple juice.
The industry has responded with fantastic low-to-no alcohol options that don't sacrifice flavor or complexity. Beer is a crossover trend with this moderation movement, mixed with convenience (more on that later), so we found a dynamic one.The Drink
Sippin' Pretty is a sour ale beer with a fruity punch. It's got notes of superfruits guava, açai, and elderberry to keep those nutrients up. It sings a light, tart song on the tongue and is the perfect refresher.
It's only 4.5% alcohol, so nothing too crazy is going down.
A recent study revealed that 93% of people surveyed cared about the environment, with 77% of them wanting to learn how to be more conscientious and sustainable.
We see massive trends in more ethical food and drink selections amongst consumers, likely as a crossover trend of health occupation and environmental/animal kindness.
More and more drinks are using things like aquafaba in lieu of egg whites, coconut whip instead of dairy whip, vegan fats/oils for fat washing, organic ingredients, and plant-based milks/creams as a creaming agent in cocktails and drinks. We dig plants too.The Drink
We've coined it the "Nutty Off-White Russian" (Vegan), and it's very decadent. Included in this drink is a DIY peanut butter-infused vodka.
To accomplish this pro move, you're going to do something called 'fat washing' where a delicious fatty substance is added to alcohol to infuse over time, and then the alcohol is cooled in order to produce the hardened fat. The solid is then scraped off and all that's left is a spirit with the infused flavor and no yucky textures.
Often fats like bacon grease are used, but nut butters are a great alternative.The Recipe
- 2 oz of peanut butter fat washed vodka
- 1 oz of coffee liqueur "New Deal"
- 1 oz of coconut milk
- ½ oz of chocolate nut milk
Add the vodka and coffee liqueur to an Old Fashioned glass, fill it with ice, and top with creamy agents. Stir to cool. Garnish with cocoa powder and cinnamon stick. Yum.
Drinkers do like the familiar and simple pleasures, but they also really like a little risk. More and more we see drinkers playing with heat, smokiness, and ingredients unfamiliar to their palettes.
The desire to taste and smell new things has caused things like mezcal to trend recently, as it offers such a powerfully unique flavor profile. It also pairs well with so many other profiles (citrus, spice, sweet, bitter, etc).
Mezcal was invented by the Zapotec tribe in Mexico long ago and still carries significant spiritual and cultural meaning. It has a unique smoking and distillation process and is derived from tons of Agave plant varieties, whereas tequila only comes from one (and from a specific region only).The Drink
This exotic "Smoked Peach Margarita" centers on the balance of peaches and mezcal. To enhance the experience, first marinate the peaches for a couple of hours in some mezcal. Also, don't forget to salt the rim before assembling!The Recipe
- 2 oz of Mezcal "Cráneo"
- ½ a peeled peach
- ½ oz of triple sec
- ½ oz of lime juice
- ½ oz agave syrup/honey
- Hot sauce (optional)
Throw it all in a blender with ice and blend! Pour it into your salted Marg glass, garnish with a peach and jalapeño slice, and enjoy!
As mentioned earlier, convenience ("to-go") drinks have become a trend. People are vibing with the cocktail-in-a-can setup and are optimizing alcohol delivery service solutions like the Chip's Liquor online platform.
Ready-to-drink cans are the fastest-growing alcohol trend, largely thanks to hard seltzers and cocktails.The Drink
This gin and tonic bar favorite is translated perfectly into a portable can form, containing well-loved Tanqueray London Dry Gin and a clean fresh tonic.
Bonus Feature Drink
We think this light and fresh "Flora & Herb Elixir" should trend this year. You're welcome.The Recipe
- 1 oz of peach rosemary vodka "Grey Goose"
- 1 oz of peach whiskey "Crown Royal"
- Elderflower tonic water
Stir the vodka and whiskey together before pouring into a Collins glass over fresh ice. Top with the tonic water and garnish with a sprig of fresh rosemary.
To easily access these delicious featured spirits and ingredients, check out Chip's Liquor online shop and get your beverages delivered right to your doorstep!!