99 Brand started with a single bottle. In 1997, Sazerac launched 99 Bananas — a banana schnapps bottled at a genuinely high 99 proof (49.5% ABV) at a time when most flavored liqueurs sat at 30 to 60 proof and disappeared the moment they met ice or a mixer. The idea was simple and it stuck: bold, candy-like flavor with enough strength that it punches through anything you pour it into. Produced in Louisville, Kentucky under Sazerac, with some expressions bottled at the Barton 1792 Distillery in Bardstown, every flavor starts from a neutral grain spirit infused with flavoring and lightly sweetened, then bottled at that signature proof. Bananas remains the icon — ripe, taffy-like banana that reads like the fruit turned up to eleven — but the lineup has since grown into one of the broadest in the category: Apples, Peaches, Watermelons, Blackberries, Grapes, Oranges, Strawberries, Coconuts, Cinnamon, Butterscotch, Root Beer, Whipped, Peppermint, and Xxpresso, alongside a Raspberry Vodka and a Gold Tequila. They're built for shots, layered drinks, and party cocktails where the flavor needs to lead — the classic pairing is Apples with Cinnamon for an apple pie shot, and Bananas with chocolate liqueur or pineapple juice. Unpretentious, affordable, and unmistakably intense.

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