Rare Character is the most talked-about independent whiskey company in America — and one that has fundamentally changed what collectors expect from a non-distiller producer. Founded in 2021 by restaurateur and spirits expert Pablo Moix and Drifter Spirits CEO Peter Nevenglosky, the brand emerged during the challenges facing hospitality in 2020, built on a simple but radical philosophy. "American whiskey is largely boring," says Moix. "I wanted to pivot to an idea of taking odd or unusual whiskeys — they still have to be approachable and good — and bottling those." Every Single Barrel Series bottle carries a distinct alphanumeric code revealing its mash bill, distillery origin, and barrel number, letting enthusiasts hunt down the exact flavor profiles they love. Their Limited Releases, the revived historic Brook Hill line, and the Exceptional Series have all quickly achieved cult status, and many of their whiskeys punch well above their weight, according to industry insiders. From experimental single barrels nobody else wanted to bottle to legacy revivals like Black Maple Hill and Fortuna, Rare Character is redefining what American whiskey can be. Browse our full Rare Character collection with fast nationwide shipping delivered straight to your door.