Bosscal was founded by brothers Verne and Nelson Nieves, raised in Florida by a mother exiled from Cuba and a father who'd immigrated from Uruguay, who released their first mezcal in 2015. Unlike most mezcal brands, which center on Oaxaca, Bosscal built its identity around Durango, Mexico — a region the brothers grew attached to for its underdog spirit, home to the legendary Pancho Villa. Every bottle uses only wild-grown Cenizo agave, hand-harvested and donkey-transported from the Durango highlands to Bosscal's own NOM-certified distillery under a trademarked "Mountain to Market" process, with a new agave pup replanted for every mature plant harvested. Fourth-generation Mezcalero Uriel Simental Enriquez oversees production alongside distiller Alan Hernandez, and the whole range carries organic certification from the USDA, EU, and SAGARPA Mexico. The lineup covers Joven, Damiana (infused with a stimulant herb that grows wild alongside the agave), and the rare Pechuga de Conejo, all bottled at 42% ABV. Bosscal has grown fast since going independent in 2023, and its signature Mezgarita cocktail is now reportedly the top-selling mezcal cocktail in America, served across more than 2,000 chain restaurants nationwide.

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