Branson Cognac is the cognac brand of Sire Spirits, the company founded and wholly owned by Curtis "50 Cent" Jackson, and it launched in 2018 alongside his Le Chemin du Roi champagne. Rather than build a new distillery, Jackson partnered with Raymond Ragnaud, a family-run house in Ambleville at the heart of the Grande Champagne cru, whose estate vineyards and cellars produce and age the eaux-de-vie behind every Branson bottling.

The range is deliberately split by cru. Branson Phantom VS, aged at least two years, blends Borderies and Fins Bois eaux-de-vie for a fruity, vanilla-led profile aimed at cocktails. Branson Royal VSOP, aged a minimum of five years, draws on Petite Champagne and Borderies for notes of cola, milk chocolate and sweet tea. Branson VSOP Grande Champagne and Branson XO Grande Champagne are both single-cru bottlings; the XO is aged at least ten years with some components past 25, and critics at Drinkhacker rated it the standout of the line for its leather, clove, orchard fruit and lemon curd character.

All expressions are bottled at 40% ABV in heavy decanters with a distinctive silver crest, and the XO's curved bottle has become one of the most recognizable packages in celebrity-backed spirits. Browse our full Branson collection with fast nationwide shipping delivered straight to your door.