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Hella Bitters Smoked Chili Bitters
Hella Cocktail Co. was founded in 2011 by friends Jomaree Pinkard, Eddie Simeon and Tobin Ludwig, and remains a proudly minority-owned maker of bitters and mixers built on real botanicals. The Smoked Chili is the most distinctive bottle in the range. Hella builds it around Pasilla de Oaxaca, the smoke-dried chile of Oaxaca's Sierra, and backs the chile with gentian root, angelica root and cinchona bark in a neutral grain spirit base, with no artificial colors or flavors; it's gluten-free, vegan and Non-GMO certified. Hella describes the result as satisfyingly spicy, rich, smoky and transportive: smoky citrus up front, subtle baking spice underneath, and a lingering spicy finish. This is the 5oz bottle, roughly 80 servings. The obvious home is agave: a few dashes turn a Margarita into a smoky, spicy one without muddling jalapeƱos, and it's made for an Oaxacan Old Fashioned with reposado tequila and mezcal. It also works in a Bloody Mary or Michelada, in a Paloma, or dashed into a bourbon or aged rum Old Fashioned when you want warmth and smoke instead of the usual aromatic bitters.
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