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El Jefe Blanco Tequila
El Jefe, "the boss," is the tequila created by Ryan Sanchez, a Carmel, California native who spent years running Surf N Sand, the Carmel spirits shop he opened in 2003, hosting tastings and watching what drinkers actually reached for before building his own brand. For production he went to Casa Maestri in the town of Tequila, Jalisco, NOM 1438, a distillery known for the number of awards its partner brands have collected, including more than 50 medals at the San Francisco World Spirits Competition over a decade. The blanco is 100% blue Weber agave from the Los Altos highlands and the Tequila Valley. The agave is cooked in traditional stone and brick ovens, crushed on a roller mill, fermented in stainless steel tanks, and distilled twice in pot stills, then bottled unaged at 40% ABV (80 proof). Tasters on Tequila Matchmaker pick out cooked agave with a peppery palate and some initial sweetness. It's the base of the El Jefe range, which also includes a reposado and an añejo aged in former Cabernet Sauvignon barrels, and it's built for margaritas, Palomas and Ranch Water.
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