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Pura Vida Reposado Tequila
Pura Vida is the tequila brand of Houston energy businessman Stewart Skloss, who had started a tequila label called Dos Hermanos at age 20 after a trip to the town of Tequila, let it go, and revived the idea two decades later after a 2009 meeting with Patrón co-founder John Paul DeJoria; the brand launched in Texas at the end of 2010 through a partnership with the Vivanco family's highland agave estate and distillery, and the current bottlings are registered under NOM 1558. It is 100% blue Weber agave from the Los Altos highlands of Jalisco, and the brand describes it as triple distilled with no additives and spring water run through a five-stage purification system; the Tequila Matchmaker listing records autoclave cooking, roller-mill extraction, stainless steel fermentation, and pot still distillation. The Reposado is lightly rested in American oak ex-bourbon barrels, long enough to take on pale color and soften the edges without covering the agave, and is bottled at 40% ABV (80 proof); the brand does not publish an exact rest time. It is an easy-drinking reposado that works best in a spirit-forward margarita, a Paloma, or on the rocks with lime.
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