Rinomato comes from Giancarlo Mancino, a globally respected bartender originally from Basilicata who also created Mancino Vermouth, working alongside American partner Fasel Shenstone to build a modern tribute to 19th-century northern Italian aperitivo culture. Everything is produced in Asti, in the heart of Piedmont's historic aperitivo region, following old-school production philosophy: careful ingredient selection, small batch runs, zero artificial inputs, and a genuinely careful extraction and blending process. The range covers three distinct styles built to work together or stand alone — Aperitivo Deciso, a lighter, lower-proof orange-forward aperitivo at 14% ABV; Americano Bianco, a classic white aperitivo wine style; and Bitter Scuro, a deeply bitter, tannic Campari-style liqueur built on gentian, wormwood, and citrus. The name itself is an Italian word for something distinguished, built to command respect from even the most discerning critic — and the range has genuinely earned a following among serious bartenders who use it in classic Italian-inspired cocktails, from a straightforward spritz to a full Negroni riff.

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