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Jose Cuervo Devil's Reserve Tequila
Jose Cuervo Devil's Reserve is a sweet-heat tequila from the house of Cuervo, launched nationally in September 2024 and aimed squarely at shots and easy mixed drinks. It is tequila infused with a spicy and sweet flavor profile and bottled at 30% ABV (60 proof), lower than a standard 80-proof tequila, which is part of the design: Cuervo built it for drinkers who want something flavor-forward and social rather than a sipping spirit. It pours clear with a light yellow hue, and Cuervo describes a sweet heat on the palate and finish that builds without turning into real fire. The label leans into Mexican folk art, borrowing from lotería cards and brightly painted alebrijes, and the backstory is pure Cuervo folklore: the Devil went looking for a partner to throw the ultimate party, showed up at Cuervo, and asked for a share of every drop of tequila produced; Devil's Reserve is presented as that share. Serve it ice-cold as a shot, or use it in Cuervo's own suggested serves: the Devil's Soda with club soda and lime, the Devil's Tonic, or a Diablito Margarita where the built-in heat replaces the jalapeño.
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