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Sonrisa Platino Light Rum
Sonrisa is a Puerto Rican rum brand that launched in 2024, founded by hospitality entrepreneur Shareef Malnik and marketer Jae Goodman with investor-partners Fat Joe, Yandel and MLB catcher Martín Maldonado, and headquartered in Miami. The rum itself is distilled and aged in Puerto Rico at a distillery the company has chosen not to name, overseen by a distiller with 47 years in the trade, and it is distributed nationally through Southern Glazer's. Every bottle sold sends a dollar to Puerto Rican small businesses still recovering from Hurricane María through the brand's From Puerto Rico, For Puerto Rico initiative. Platino is the entry point of the three-rum range: a silver rum that is aged a minimum of one year in oak before being brought back to clear, which is the classic Puerto Rican approach and leaves it rounder than an unaged white rum. Sonrisa describes the profile as raw cane, vanilla bean and marshmallow, and positions it for classic rum cocktails. It is the bottle for daiquiris, mojitos and a Cuba Libre where you want a clean, lightly aged Puerto Rican base rather than a funky pot-still rum.
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